The ad spot follows in the rich tradition of Apple television ads. Similar to the now-famous 'Big Brother' ad which officially launched the Apple Macintosh during the 1984 Super Bowl, the new iPhone 'Hello' ad is also a teaser ad during a blockbuster television event that builds up your interest without knowing what the product is - until the product is revealed at the very end. And, in another nod to Apple's history, the 'Hello' theme of the iPhone ad directly parallels the theme of the early Macintosh 'Hello' ads which depicted the graphical interface of the original Mac displaying 'hello' written in cursive. Thanks Apple for continuing to make wonderful products, and for inspiring us along the way. We can't wait to get our iPhone in June!