The 30-inch widescreen set also offers analog and digital high-definition inputs, great audio features, and a suite of picture-enhancing technologies. Whether you're watching VHS tapes, DVDs, or off-air high-definition (480p, 720p, 1080i) broadcasts, your programs will look breathtakingly good. A Memory Stick media slot with JPEG/MPEG-1/MP3 compatibility simplifies playback of video clips, MP3 music files, and still pictures from compatible cameras and music players.

DRC--Digital Reality Creation MultiFunction circuitry--upconverts standard interlaced (480i) video sources to 960i or progressive-scan 480p, while inputs as high-quality as 720p (720 lines, progressively scanned) are upsampled to full 1080i. Because DRC processes video signals in real time, it creates an image with 4 times the density of the original signal.

Progressive scanning, referred to as 480p and 720p for the number of horizontal lines that compose the video image, creates a picture using twice the scan lines of a conventional DVD picture, giving you higher resolution and sharper images while eliminating nearly all motion artifacts. The set's auto 16:9 enhanced mode detects anamorphically encoded widescreen program sources and offers full picture resolution on the video program, wasting none of its usable lines of resolution on the black bars at the top and bottom of the screen.

The KD-30XS955's high-voltage regulator maintains consistent image size, despite variations in b rightness during scene changes and channel changes.

ClearEdge VM wideband velocity modulation improves the definition at picture edges, creating sharper images by slowing the CRT (cathode-ray tube) beam's horizontal scanning during demanding work--say, when rendering transitions from light to dark parts of an image--and speeding it up when scanning easily rendered sections, like broad dark areas. The set's 3D digital comb filter compares each horizontal scanning line with the lines above and below it, as well as with the corresponding lines on previous and subsequent video frames. This results in higher horizontal resolution, higher vertical resolution, and reduced video noise.

The KD-30XS955 also employs CineMotion Reverse 3-2 PullDown technology (often called 3:2 pulldown), a handy feature for watching progressive-scan movies in their native 24-frame format. Digital video mastering introduces a common distortion when adjusting 24 frames-per-second movies to 30 fps video; 3:2 pulldown digitally corrects this distortion, removing the redundant information to display a film-frame-accurate picture.

Finally, Dynamic Focus circuitry automatically adjusts the picture during each scanning line for consistent corner-to-corner sharpness. Authorized CableCARD ability means the set will receive digital cable television systems services directly from a cable operator without requiring a bulky, external cable box.

Two high-definition component-video inputs grant optimum connection with a DTV receiver and progressive-scan DVD player, while standard composite- and S-video inputs accommodate all DVD players. The set's HDMI interface provides a digital connection with your DTV receiver. HDMI supports standard-definition (SD), enhanced definition (ED), or high-definition (HD) video, plus multichannel digital audio--all using a single cable.

Choose between rear AV inputs and a set of front AV inputs for extra convenience. A rear AV output offers a switchable fixed- and variable-level analog audio output for hookup with a surround receiver or integrated amplifier.

The set features stereo speakers with BBE sound enhancement, 7.55 watts per channel, and a separate, 15-watt subwoofer for full bass sound right from the television. If you don't have Dolby Pro Logic processing or a surround speaker system, the TV's SRS TruSurround will simulate surround sound through any 2 speakers.

Other video technologies include Dynamic Picture Processor circuitry, Trinitone color temperature control, and vertical aperture compensation.